The book
Irreplaceable
A book about the value Artificial Intelligence cannot generate for you.
Irreplaceable follows one question: what will keep making us valuable when technology can do more and more of our work. The keynotes on customers, Artificial Intelligence and leadership come out of those same ideas, and they share the way I run businesses: Understand → Build → Lead.
Every technology cycle re-prices human work. This one is re-pricing it faster and less politely than the last.
Irreplaceable is about the part of professional value that does not transfer to a model: reading people, choosing direction, carrying responsibility, and building something that keeps working after the launch.
The book comes out of running businesses, not observing them from outside.
What the reader gets
A way of judging your own value.
A sharper question
Not “will this be automated?” but “which part of this work is mine, and why would anyone pay for it?”
A working vocabulary
Language for the human contribution that survives automation: reading people, choosing direction, carrying responsibility.
A business test
Ways of looking at a role, a team or a business and locating the part that keeps producing value after the launch.
From the page to the stage
The keynotes come from this book.
IRREPLACEABLE sets out the full argument. The other keynotes go deeper on specific challenges: understanding customers better, using Artificial Intelligence with judgement, and leading teams through constant change.
Signature keynote
IRREPLACEABLE
How to stay competitive in the age of machines — the fullest keynote drawn from the ideas in Irreplaceable.
More keynotes
- Know Your Customers Better Than Artificial Intelligence
- Make Artificial Intelligence Work for You
- Build a Winning Mindset
Get the book
Get Irreplaceable.
Printed book
Paperback, in English.
The printed edition is available in English through Amazon.
Choose your store
25 copies or more
Buying 25 or more copies for a team, a company or an event? Write with the number and the date and we will agree pricing.
Ask about bulk copiesAbout the book
A question about the book?
For orders, press, publishers or any question about Irreplaceable, write to me directly.
Write to JJ